Read this and see how messed up FIFA is. This is NOT Joga Bonito as they say at Nike. Incidentally, NIKE is not a FIFA sponsor.
Lentze: ...The cities and stadiums are getting international attention. I don't think they want to be seen surrounded by salesmen, huge banners and posters.
SPIEGEL: When the banners and posters aren't those of the official sponsors, you mean.
Lentze: Obviously, our partners are subject to the same regulations.