Manchester United have agreed to a British record £56.5million shirt sponsorship deal with US finance giant American International Group (AIG). Not bad, ha?
Quick history: Man U has been “sponsored” by Sharp, Vodafone, and now AIG.
Man U were seen to be in a bind when Vodafone decided to terminate their £9million-a-year deal two years early. The real story here is that United chief executive David Gill and his business team were able to pull this deal off apparently without any hitches…
Frankly, we’re not surprised. I mean Juventus nets £15million-a-year from Tamoil, a Libyan oil company. And Chelsea’s deal with Samsung is worth £10million-a-season.
So who’ll jump into the shirt sponsorship game next? BP? Exxon-Mobil?
Compare this to a FIFA sponsorship, and I think it’s a good deal for businesses.
“Music Video” UPDATE: