Adidas Grows Soccer Sales
From the WSJ:
Adidas-Salomon AG of Germany raised its soccer-related sales outlook ahead of this year's World Cup tournament, after booking a surge in overall profit and revenue for the first quarter despite shrinking sales at recently acquired Reebok.
The sporting-goods company said it expects to generate at least €1.2 billion ($1.5 billion) in soccer-related revenue in 2006 -- up from €900 million last year and €800 million in 2002, the last time the World Cup tournament was held. Management previously estimated sales from soccer would top €1 billion this year.
How many golden balls will they sell?
I still think the Reebok acquisition was a waste of money...