A German stuffed toy manufacturer that has exclusive rights to produce the official World Cup mascot — Goleo VI, a shaggy-maned lion in a football shirt — has filed for insolvency because no one wants to buy it.
Ouch. It seems that no one wants a stuffed lion walking around the house without a pair of shorts on. This is another example of weak product design. How could they create a mascot for soccer without soccer gear?
Design 101, failed.
FIFA cashes out at €28 million…
Hey, at Soccer Blog we even tried to juice up the Goleo story – see Part I, Part II, and Part III.