Movie Trailer: Once in a Lifetime
Back in the day. It was the New York Cosmos that brought soccer to America, leading with Pele - the game's biggest ambassador. Joining him were Beckenbauer, Cruyff, Chinaglia, Carlos Alberto and a supporting cast of crazies. Now it's all on film, a documentary due for release on the 19th of this month in the UK.
Visit the film's official site here>>
There's a lesson here for the Red Bulls. The Cosmos may have failed at a business model, but they succeeded as a brand. I bet you Beckenbauer is going to bring some fireworks back to New York after the World Cup.
We just have to wait and see...