Brand Beckham Comes to Hollywood for $320 million
Shourin got it right earlier, Beckham is coming to America.
But it's not about soccer in the end. It's about branding.
Let's see if brand Beckham can spark product extensions in:
a) Hollywood movies
b) TV advertising
c) a sitcome
d) a talkshow
e) a candy bar
f) America's MLS
The Guardian tells us:
"British media went cash crazy on Friday as they toyed with the figures David Beckham will earn after he moves to LA Galaxy and a new life.
The Daily Express said the 31-year-old former England captain had signed "the most mind-boggling contract in global sport".
The Sun quoted Jonathan Woodgate, a former England and Real Madrid team mate of Beckham's, as forecasting the midfielder's move would open up the floodgates for other top players. The paper said Beckham aimed to tempt former Real team-mates Zinedine Zidane, Ronaldo and Luis Figo to join him in the U.S.
It devoted eight pages to the player's move, including the front which calculated that his estimated 128 million pounds ($247.6 million) five-year deal would work out at 50 pounds ($96) a minute.
The Daily Telegragh said the deal would help put Beckham's earning power on a par with the biggest names in American sport.
The Star forecast the former Manchester United man would become bigger than Pele who also played in the U.S. after coming out of retirement in 1975.
The rags don't get it. This is not about football.
It's about milking a brand. Image rights. Movies. Advertising.