The Aussies are looking for a slogan..
A $1 crowdsourcing exercise .....
The task is to invent a tagline (with fewer than 100 characters) for Australia's 2018 Soccer World Cup Bid.
The tagline should summarise why Australia should be selected to host the World Cup. View some of the creations submitted so far here.
The objectives of this experiment are:
1) To demonstrate the power of the crowd;
2) To estimate how much creativity each $1 of crowdsourcing spend can generate; and
3) To come up with a pitch that will help Australia to win the World Cup in 2018 .
Look it up here ...