1. National Football League (NFL) - $4.5 billion
2. Major League Baseball (MLB) - $3.9 billion
3. National Basketball Association (NBA) - $3.35 billion
4. NASCAR- $1.9 billion
5. Fifa World Cup - $1.7 billion
6. Indian Premier League cricket - $1.6 billion
7. Ferrari Formula One - $1.55 billion
8. Manchester United - $1.495 billion
9. Formula One - $1.45 billion
10. Dallas Cowboys - $1.278 billion
The EPL did not make the list as it is seen as a revenue distributor rather than a property. The policy of promotion and relegation makes the EPL a clearing house where shares are handed in and out of the organization, rather than a more permanent entity like the NFL. I think EPL merchandised T- shirts saying "EPL till I die" might not sell but "La Liga sucks" might. Maybe Richard Scudamore should look into the power of negative advertising.
As for the EPL- Liga rivalry: Man Utd beat out Real Madrid valued at $1.073 billion in 14th place. It will be interesting to see how much Ronaldo and Kaka make a difference to both club's value next season. Kaka is estimated to add about $102million annually, recouping Real his transfer amount in the first year itself.