Puma present a "unified African kit" the continent's teams can use if their national colours clash during the African Nations Cup and World Cup finals.The kit also has an Environmental significance as it is part of the 'Play for Life' partnership that Puma has with the United Nations Environment Programme (UNEP)- which is supporting the 2010 International Year of Biodiversity.
The partnership aims to raise awareness about habitat and species conservation among football fans and the general public during the African Cup of Nations and then the World Cup.
Africa is home to nine of the planet's 35 Biodiversity hotspots, the richest and most threatened reservoirs of plant and animal life on Earth. According to the Convention on Biological Diversity (CBD), species have been disappearing at up to 1,000 times the natural rate, and this is predicted to rise dramatically. Based on current trends, an estimated 34,000 plant and 5,200 animal species face extinction.More..
Leave a comment