Barcelona have broken the tradition of a life time and accepted a shirt sponsor for the first time in their history.
They have a new partnership with Qatar Sports Investments.The partnership will run until 2016 and is worth 166 million Euros. The partnership will see Qatar Foundation, a private, non-profit organization chaired by HH Sheikha Moza bint Nasser, as the club’s new shirt sponsor from next season.
Barcelona’s president, Sandro Rosell tried to soften the blow to fans by saying things like “It is not a commercial brand but a non-government organisation”.
One difference is that Barcelona were paying Unicef to wear their logo.Qatar Foundation will be paying Barcelona to wear their logo.
However thankfully ther new logo will be a combination of both the Unicef and the Qatar symbols – and is due to be unveiled in the next 3 weeks.