A leading trade union has decided to end its sponsorship after Di Canio's appointment was confirmed. Swindon's demographics have pushed its status as "bellwether Britain" to the forefront with the town a magnet for multinational companies including Honda, Motorola, Alcatel-Lucent Technologies, Intel, and WH Smith.
Desmond Morris, the author of The Naked Ape and The Soccer Tribe was born in Wiltshere. He might have a few things to say about Di Canio. Swindon's own XTC are equally adamant.
"No thugs in our house, are there dear?
We made that clear
We made Graham promise he'd be a good boy"