The world's oldest football competition will be sponsored for the next three years by the "King of Beers". The competition is to be grandiosely re-branded as the FA Cup with Budweiser.
The FA of course gets some serious business. For the more finicky it's a measure of the beer's quality when the Budweiser ads generate more buzz than the taste. Here is ratebeer.com's take on its flagship product. Six of the 10 worst rated beers in the world are made by Anheuser Busch.
The less than ringing endorsement from the beer cognoscenti has not dampened Anheuser Busch's appetite to team up with other global brands of which there is no bigger behemoth than FIFA. Budweiser is proudly touted as FIFA's beer for the last 25 years which is a lot of water under the bridge. Maybe the association with Sepp Blatter is apt - the self styled "King of Beers" meets "The Emperor with no clothes." True that.