After Blatter’s abrupt announcement that he was bowing out World Cup sponsors issued statements that made the right noises but refrained from taking any strong stand on the issues of corruption and malpractice.
Samples…
We hope that Blatter’s resignation will “accelerate FIFA’s efforts to resolve internal issues” (Budweiser)
“FIFA will continue to act with urgency to take concrete actions to fully address all of the issues that have been raised” (Coca-Cola)
“today’s news marks a step in the right direction” (Adidas)
“FIFA will take swift and immediate steps toward addressing the issues within its organization to quickly rebuild a culture with strong ethical practices” (Visa)

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