United estimate that 43% of their matchday receipts next year will be generated by their 8,000 'executive' fans, a rise from 36% for the present campaign.
This is what happens when the American business model of corporate sports is applied to British football.
It's not cricket! Pretty soon the only thing we'll be able to do is watch the game on telly. That's how it is in the US, from what I've heard.
I hate this >>