Jose Mourinho, the master of mind games has targeted Liverpool and their shiny new acquisitions. He also lets in a bit of a historical slip.
"In the last three years it's been Chelsea and Manchester United in the league, and it's been a long time since Liverpool won the Premiership.
Jose, since the Premiership began the Reds have not won the title. Only four teams have. But of course, you knew that. You were just rubbing it in. Like you did with Arsene when you mentioned winning the CL with Porto.
It gets better.
" But it's been four years with Benítez and they want the Premiership. They don't hide it - Benítez, the players, they all speak about winning the title. "
Just in case Tom Hicks and George Gillette were unaware of how long Rafa was at the helm, here comes a reminder to put him in the doghouse.
"In other years they could say: 'Oh, these guys, they've spent a lot of money so they have to win.' This season they have to talk differently. They have high responsibilities and high expectations."
Deconstructed: If these guys fail to win the title this year, it is all Rafa's fault.