Richard Scudamore's plan has a caveat. Asia's millions know Man U, Liverpool, Chelsea, Arsenal, Tottenham, and possibly Man City. The EPL is a global brand because of these clubs. If you really want to humiliate clubs like Reading or Wigan, send them out to these countries and watch them disprove the popularity of the EPL brand. No offense meant to either club but they have problems attracting an audience at home. How about we start here?