Scudamore’s problem: EPL popularity is not monolithic

Richard Scudamore’s plan has a caveat. Asia’s millions know Man U, Liverpool, Chelsea, Arsenal, Tottenham, and possibly Man City. The EPL is a global brand because of these clubs. If you really want to humiliate clubs like Reading or Wigan, send them out to these countries and watch them disprove the popularity of the EPL brand. No offense meant to either club but they have problems attracting an audience at home. How about we start here?

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One comment on “Scudamore’s problem: EPL popularity is not monolithic
  1. That’s a great article, and while I still think England is more entertaining than Spain, it’s marginal. Other teams play some great football, like Portsmouth and Tottenham. It brings up a good point how managers are too afraid to play anything other than what amounts to Italian style football minus the technical ability.

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