The EPL has been slow getting into India. Cricket and now 20/20, its version on crack have upstaged the world's game.
However, when talking about India, even a minuscule 5% represents a market of 50 million. Football is currently the lingua franca of sports of the upper middle class. You have to go to Goal.com to gauge the intense reactions of Indians to transfers news in the EPL. A casual walk on Marine Drive and an evening out at the Bombay Gymkhana reveal a proud display of Man Utd jerseys. My friend in Delhi regularly DVRs the Arsenal matches which come on late evening. His son follows the EPL avidly.
The news that Liverpool despite its cash crunch is behind the opening of a football academy in Pune is welcome news. There have been rumours that Tom Hicks was trying to get into the lucrative Indian market which was largely built around 20/20 cricket. It was at the height of the "Hicks get out of Liverpool" paranoia that engulfed the club's supporters.