One reason and only one reason for bringing Marouane Chamakh is that he has such a compelling last name. If he scores the winning goal for Arsenal against Man Utd, you can be sure to hear more Chamakhdowns.
But the big news is that the striker needs no Michael Owen like glossy brochure and is in London to negotiate on his behalf. The striker has gone rogue. He blistered his club for trying to run his career and from his words has made it pretty untenable for a return.
"Already I am told that Sunderland is not the club for me,' said Chamakh. 'But since when does a club chose the future of a player? Then my bosses tell me they will let me go to one of the "Big Four" like Arsenal.
'And then when an offer comes in, it is refused because they want a bigger fee as I have one-year left on my contract.
'Everything is being done to prevent my move, I do not understand given how much service I have given to Bordeaux."
Bottomline in the cold calculus of football business he can now be had for a smaller price.