The Premiership bucks the recession as it goes global

The BBC airs a special on how the Premiership sells itself abroad.
For the first time annual revenue is expected to exceed £1bn, with much of this success fuelled from abroad.
Matches will be beamed into 575m homes in 211 territories around the world and a total of 90,000 hours of action will be broadcast.
The current overseas deal runs from 2007 to 2010 and is worth £625m, equating to about a third of the total television revenue the Premier League receives.
Abu Dhabi Sports Channel paid up a staggering £194m for the TV rights almost three times the amount paid up by Sports Arabia last year.
The growth is being fueled in Asia which seems to have weathered the recession better than most other regions. China is the big engine where the Premiership will get a huge boost once matches are free to air on TV for the 2009-2010 season. It accounts for a potential 30 million viewership which plummeted to 20,000 in 2007 when pay per view was introduced. But its big in India and Malaysia also where children stay up till late to see these matches.
Every Premiership club went on an overseas tour. From Burnley to Chelsea. From Hull to Spurs. Chelsea pocketed a cool £2 million for its appearances in the USA.


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