History and tradition are the themes of this ad. Arsene Wenger introducing the 2011-12 kit in a lugubrious overtone invoking the working class roots of the Gunners.
A meeting in coarse cotton,
Sixpence for leather and laces.
Factory hardened arms mix oil and mud.
A century and a quarter forward,
Gunners together; battles ahead.
From those first heavy steps;
Men will become gods.
The last line seems a reworked boys will become men. The new faces of Arsenal are all there- Wilshere, Vermaelen, Ramsey, Szczęsny, and Gibbs. Cesc Fabregas is notably not in it and so too Nasri but no fears here is the French midfielder pictured in his new togs. Which is a subtle hint that he's staying at the Emirates. As for the kit its got this nice cool navy blue look mixed in with turquoise - hopefully it turns out to be lucky for the Gunners.