Cristiano Ronaldo vs Rafael Nadal: New Nike Ad (Mercurial Vapor VIII)


Rafa gets beat by Novak Djokovic in the Australian Open marathon for his third straight Grand Slam loss and then Cristiano Ronaldo bests him at tennis using only his Mercurial Vapor shoes. What’s he supposed to do to win?
If the message is that the Mercurial Vapour VIII can switch on mad soccer skills just by wearing them they could not do better than Nadal. The world no. 2 was a soccer standout in his days, a nephew of Miguel Angel Nadal, aka “The Beast of Barcelona”, for his fearsome physical presence in midfield and the back four.
The Mercurial Vapour VIII was released to the public yesterday and should set customers back by $200. No guarantees you will play like Cristiano Ronaldo. But with Leo Messi around, does anyone want to? Just being cheeky.

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3 comments on “Cristiano Ronaldo vs Rafael Nadal: New Nike Ad (Mercurial Vapor VIII)
  1. Watching this video and knowing about soccer shoes as a soccer player myself I wonder sometimes about the ever-changing technology that revolves around football; I wonder if it serves to ease things for players by aiding their performance on the pitch or is it just “merchandise”?. Keeping in mind that football before all the technology witnessed many stars of the game, do you feel that the technology is really needed, or that its just a way to get the public and fanatic more involved in the game by purchasing the cleats, jerseys, and soccer balls worn and used by athletes such as CR7 or “The Flea” Messi?. Perhaps like you mentioned the technology serves to sell people the illusion of playing like their favorite soccer star?…

  2. Watching this video and knowing about soccer shoes as a soccer player myself I wonder sometimes about the ever-changing technology that revolves around football; I wonder if it serves to ease things for players by aiding their performance on the pitch or is it just “merchandise”?. Keeping in mind that football before all the technology witnessed many stars of the game, do you feel that the technology is really needed, or that its just a way to get the public and fanatic more involved in the game by purchasing the cleats, jerseys, and soccer balls worn and used by athletes such as CR7 or “The Flea” Messi?. Perhaps like you mentioned the technology serves to sell people the illusion of playing like their favorite soccer star?…

  3. Reyes, I think there are some explanations for this phenomenon – technology that improves soccer shoe design hence an improvement in performance by soccer players. But make no mistake what they are doing is marketing the illusion if you buy the shoes, you play like these stars. Which is of course nonsensical because you have to have the talent and go through the rigours of training to get to the level of these players. These ads are targeted towards kids who want these shoes for the “coolness” factor and will bug their dads to buy them. Its the same as clubs coming up with a new jersey every year – they want you to buy it to keep up.

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