Overt racism: £65,000 Covert marketing: £80,000
Observers more perspicacious have commented on how differently UEFA have treated Nicklas Bendtner’s transgression over the more systemic and intolerable cruelty of racism.
If one reads UEFA correctly, unwanted player product placement is a far more serious offense than denigrating a player because of his skin colour. Zero tolerance means zero tolerance and the punishment for fans engaging in racist activities on the pitch should remind their country or its association these things are not meant to be taken lightly and to take appropriate action.