Man Utd's US connections payoff again. The commercial behemoths of the Premier League have Chevrolet lined up to take over their jersey sponsorship from 2014 replacing AON for the next seven years. Financial details of the deal are sketchy and it appears to have cost Joel Ewanick, GM's global chief marketing officer his job. However, Manchester United's commercial director Richard Arnold is pleased as punch.
" We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world."
GM's recovery continues driven by demand in China and South America with the Chevrolet brand proving strong.