Samsung has aliens challenging earthlings to a football game.

Aliens are going to take over the earth unless we beat them at a football game.

http://www.youtube.com/watch?v=wt_QeSor568

And so Messi becomes the captain of the earth team and the Aliens naturally decide to give him a hard time.

http://www.youtube.com/watch?v=-8lRgdODMC4