http://www.youtube.com/watch?v=KNKl–96eos
The word ‘brazuca’ is a local term meaning ‘Brazilian’ – a word that describes the Brazilian way of life. It was chosen after a public vote in Brazil.
An innovative bit of marketing strategy has Adidas giving all Brazilian babies who were born on tuesday 3rd December a free Brazuca football as a birthday present.
This is to remind them very early that every Brazilian ”is born with a football by its feet.”
The free bundles of bouncing joy would be distributed at specific locations in all 12 host cities. Parents would need to present the child’s birth certificate as proof.
So these newly born future footballing genius brazilian babies will be the first the check out if the Brazuca is going to be better than the infamous Jabulani…!